Meet Greg. Head Brewer & co-founder. His has a life philosophy of natural health thru food, and began tinkering with his first Kombucha brews in 1995. Keeping to traditional brewing methods, Hippie still to this day remains uncompromising when it comes to the ingredients & produce we select for our recipes. Using organic & hand-selected produce, we hand-make each and every brew. Our vats may be larger than they were back then, but the commitment to quality naturally sparkling kombucha is unwavering.
We never set out to be the biggest or boldest producer of Kombucha in Australia, but we were serious about delivering at scale, something quite unique. At our core, we embody the following founding principles of our Purpose statement, Health, Integrity, Inclusion & Legacy. When you taste a Hippie, the flavours that hit your palate are a direct result of the love & work that we put into our custom blended teas. You won’t find us adding any flavours, sweeteners or carbonation.
Today, our team works tirelessly to improve all parts of what we do, such as reducing or eliminating wasteful parts of our production. As a producer, it’s our responsibility to deal with the waste we make, it’s the problem of the store or customer. This is what drives us to improve ourselves and our processes. We work closely with partners onboarding Circular Economy practices, speak with Rob to learn how you can do more in your own business, to reduce or eliminate wasteful practices, and at the same time, close the loop on linear production models.
There’s always shortcuts, and cheaper ways to do almost anything, but one of our key principles in Hippie is Integrity. This principle applies not only to our internal culture, but the culture in our brews. That’s why it’s important for us to be careful with who we choose to work with in the production of our product. It all starts with our teas. Our team has carefully selected quality 100% organic fruits, florals, and teas, and our suppliers must pass the 2 following checks that we perform.
1. The company checks out.
What this means, is we want to make sure that not only the ingredients we use are taken care of, but also the people in that business. It’s important to us, as they support our booch, and are an extended part of our family, so they must be cared for.
2. It’s sustainably sourced.
It’s easy to take short cuts, and it’s not a price-driven decision by us. We pay a premium, because we use premium products, that are sourced in a way that supports the greater ecosystem. We do our best to ensure that this remains key in the culture of our many suppliers.